This is the story of a woman who wrote and illustrated her own nature magazine at the age of nine, and who, without a business plan, found herself buying a piece of deforested land at the edge of the Amazon Basin on a birthday trip. Rocio Florez never set out to build a lodge — what she created instead is Gocta Natura Reserve, a place where hummingbirds feed beside her deck, children ran forest ranger campaigns that caught Jane Goodall’s attention, and over 40,000 trees have been planted as the cloud forest returns.